At Fredric H. Rubel Jewelers, you may think we’re only in the jewelry business. And, to some degree we are. But, we’re really in the celebration business. We’ve been privileged to be a part of so many people’s lives—through milestones and celebrations—since 1928. 

Our grandparents, Rose and Barney, began their retail journey opening a store called Crescent Jewelers in San Bernardino, California. It was there, at their very humble location, that they built a reputation of offering spectacular fine jewelry, timepieces, and giftware. This led to a second location, which opened around 1940.

Our father, Fredric was only thirteen at the time, but already had a love for the jewelry business. He knew that would be his calling. As time moved on, he met his other love, our mother Joan. They married in 1957.

Fredric was instrumental in making the business flourish. In 1971, the third, and probably the most architecturally beautiful, store opened in the mall in San Bernardino. By then the name had changed to Fredric H. Rubel Jewelers. 

During the 1980s and 1990s, as our involvement grew with the business, our family became more rooted in Orange County. As a result, our store locations became more focused here. In 2001, we opened The Shops at Mission Viejo location followed by Laguna Beach in 2004. And although our father is retired now, he’s still involved and curious. He enjoys hearing updates on what’s new with our clients and seeing new pieces from our favorite designers.  

We continue with the name Fredric H. Rubel Jewelers because he truly set the bar for us. From the way he taught us to run the business to the way he lives life, he is one-of-a-kind. He built the business into what it is today, and developed a strong relationship with every customer. We are proud to follow in his footsteps as local family business owners and community members. 

We’re also a proud member of the American Gem Society. Only a select number of jewelers from across the country are members of this prestigious industry organization that was built on integrity, education and consumer protection.  Several of our associates have earned titles through the A.G.S. on-going educational programs as Certified Gemologists and Certified Gemologist Appraisers. These titles must be renewed annually.  

As you browse through our website, we want you to know that we are more than just a fine jewelry retail store. We’re a family. And we invite you to be a part of our family. For over 90 years, this business has been built with an extraordinary amount of love. And in those 90 years, we’ve celebrated special occasions and marked many milestones with you, our clients. We are proud to be the jeweler of choice for so many families in southern California and around the world.