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Fredric H. Rubel is pleased to announce that we are significantly expanding our selection of Kwiat diamonds and diamond jewelry by building a larger space within our store, exclusively for the Kwiat collection. Enjoy a true high jewelry shopping experience — a little bit Beverly Hills and a little bit Manhattan, right here in Mission Viejo. From the moment you enter the store, you’ll notice the striking stone Kwiat wall, and you can’t miss the light radiating from the diamonds cut to the world’s highest standards.

In addition to incorporating enough space to show an expanded selection of diamond engagement rings, the Kwiat shop-in-shop will allow us to bring you a dazzling new range of Kwiat’s exquisite jewelry, including stunning necklaces, earrings, and rings, as well as many one-of-a-kind designs.

Featured Kwiat Styles

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For more than 115 years, Kwiat has been renowned for its diamonds of exceptional quality and brilliance. The brand’s proprietary Kwiat Tiara® cuts appear larger than other diamonds of comparable carat weight due to an exclusive cutting process that produces diameters as wide as possible. Kwiat diamonds also appear whiter than their GIA color grade, thanks to their precise angles and proportions, perfect symmetry and polish, and meticulous faceting placement.

“There’s really nothing like Kwiat diamonds. Our bridal customers love them, especially the new Kwiat Cushion™, which is part of our larger selection of engagement rings from Kwiat.”

- Gary Rubel

We welcome you to visit and experience our new Kwiat shop-in-shop with a glass of champagne, an espresso or the Tiara Cut Gimlet — a special Kwiat cocktail with gin, lime and ginger cordial — and of course, an assortment of beautiful diamond jewelry.


Today’s jewelry industry is often about family, with expertise and skills handed down for generations. A perfect example of this generational know-how is Kwiat. For more than 115 years, spanning four generations, Kwiat diamonds have been prized for exceptional quality and brilliance, combining the right balance of brightness, fire, and scintillation. In addition to the brand’s many exquisite and proprietary cuts, Kwiat is the exclusive distributor of the ASHOKA® diamond in North America.

The Kwiat family is excited to bring an even greater selection and a luxurious shopping experience to Mission Viejo. Every detail of the new shop-in-shop was designed with the customer in mind. We are simply thrilled to partner with the great folks at Fredric H. Rubel on this brilliant new venture!

- Greg Kwiat

Kwiat ASHOKA® diamond

The ASHOKA® diamond is a spectacular patented cut, featuring an arrangement of 62 facets, making it as distinctive as it is dazzling. The original 41.37-carat diamond was named after Ashoka Maurya, a Buddhist warrior-emperor who lived in the third century B.C. Over the ages, this remarkable diamond passed through the hands of collectors and connoisseurs, royalty, and celebrities. Legend has it that the famed jeweler Harry Winston — one of Kwiat’s best clients — purchased the original gem from a dealer in India in 1947.

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It takes a special stone to create an ASHOKA® diamond, and fewer than one percent of diamonds meet the exacting criteria. Taking up to six months to cut, the process of faceting an ASHOKA® diamond is extremely precise. As a result, these extraordinary gems have the most proportional consistency and symmetry of all fancy shaped diamonds, making them perfect for jewelry such as wedding bands and rivière necklaces, which require symmetrical and consistent stones.

The unique faceting pattern and brilliance of the ASHOKA® diamond cut also display a bigger and brighter diamond that appears one to two color grades higher than its GIA grading report, as well as 30 to 50 percent larger than diamonds of the same carat weight. Undeniably, ASHOKA® diamonds dazzle from one diamond dynasty to another.

Kwiat creates an exquisite collection of ASHOKA® diamond jewelry, including spectacular engagement rings and wedding bands, as well as bracelets, necklaces and earrings.

To truly experience Kwiat in its full beauty, we encourage you to visit our Mission Viejo store located at 924 The Shops at Mission Viejo, Mission Viejo, CA 92691.  For questions, or to talk with one of our diamond concierges, please call 949.364.3535.



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