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We invite you to visit our Rolex showroom at 246 Forest Avenue, Laguna Beach.

Our showroom offers a glimpse of the precision and detail Rolex is revered for across the globe. Our team is well-versed in everything Rolex and will ensure that your experience is exceptional.

Whether you are considering a purchase for the first time or are ready to buy, we are here to answer your questions and help you find your perfect Rolex timepiece.


Our store is located on Forest Avenue in the heart of Laguna Beach. Regarded by locals as the epicenter of Laguna Beach, Forest Ave. boasts many Laguna Beach staples, and is truly where the town comes to gather.

We are thrilled to offer residents and visitors the chance to experience Rolex in one of Orange County’s most notable coastal cities.


From the moment you first decide that you are interested in a Rolex to the first time you feel the weight of the watch on your wrist, there is nothing quite like experiencing a Rolex first-hand.

We have been fortunate enough to guide many of our customers through the purchase of their very first Rolex. We have many more that continue to call upon us to help them purchase their second, third, or even more.

We look forward to helping you find your perfect Rolex.


We are a fourth-generation, family-owned-and-operated fine jewelry store and are proud to be part of the worldwide network of Official Rolex Jewelers.

We have carried the Rolex brand longer than any other jeweler in Orange County. Over the years, we have helped many customers celebrate their successes and some of life’s most significant milestones by purchasing a Rolex watch.


While we may be in the jewelry business, we believe we are really in the celebration business. When celebrating life’s biggest moments and achievements, a Rolex timepiece can truly bring gravitas to the occasion.

We are always excited to help our customers in these moments so that they can find the Rolex watch that hits the perfect note, whether the purchase is for themselves, a loved one, or a family member.


We are proud to offer our customers a superb collection of the world’s most renowned Rolex watches.

Browse our Rolex collection online, stop into our Laguna Beach store, or call us to book an appointment with our professional and courteous staff. We are happy to assist you in finding the right Rolex timepiece for you.

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