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Official Rolex Jeweler in Laguna Beach | Fredric H. Rubel Jewelers

The Fredric H. Rubel Jewelers difference


“One of the things I love most about helping our Rolex customers is that we get to be a part of these big milestones in their lives. We get to experience these incredible moments through them. In many ways, buying a Rolex is in and of itself a milestone to be celebrated, and every Rolex purchase, without exception, is special. It truly is a privilege to share in these moments with our customers.”

- David Rubel

Official Rolex Jeweler in Laguna Beach | Fredric H. Rubel Jewelers


It is a little-known fact that in 1968, over half a century ago, we became part of the Rolex family as an Official Rolex Jeweler. We are fortunate enough to be the oldest remaining independent Rolex Jeweler in Southern California.

Since those early days, we have continued to grow together. We are proud of our partnership, as Rolex continues to be a marquee brand that we are proud to feature in our Laguna Beach location.
We continue to work closely with Rolex, staying on top of new product developments and innovations, attending events in Geneva, and ensuring that we are able to educate and inform our customers on all things Rolex.


Rolex watches are crafted with scrupulous attention to detail. Our incredible team has been trained in these details and is well-versed in the distinctions across different models.

We pride ourselves in being able to serve our customers at the highest level, all the way from buying a Rolex timepiece to offering service and support for a lifetime.

Once you purchase a Rolex, it’s only natural that you will want to care for it for years to come. Only Official Rolex Jewelers are qualified to service and maintain a Rolex timepiece. We are proud to be an authorized service center for all Rolex watches.

Official Rolex Jeweler in Laguna Beach | Fredric H. Rubel Jewelers


As a 4th-generation family-owned business that has been an Official Rolex Jeweler for over a half century, we are privileged to serve and support our Rolex customers for many years following the purchase of their first timepiece. Many have returned to acquire a second or third timepiece. We have even seen some customers pass their favorite Rolex watches down to their children.

We find great joy in helping our customers get the most out of their Rolex watches for a lifetime. And with a business spanning 94 years and counting, we’re looking forward to helping future Rolex owners for many years to come.

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